The Box Art Effect

They say never to judge a book by it’s cover,but if two books were placed side by side and one had  better, more eye catching cover art then i’m probably going to flip through that one first.It may end up not being as good a read as the book with the bland cover  but it will most certainly take precedent over it.  The same holds true imo with action figures.I am a sucker for great box art,or am i?I don’t think i’ve ever been disappointed with a figure or vehicle that had great box art.Not yet anyways,but so far so good.Hasbro has been doing it for years now with their G.I. Joe figures and vehicles and other company’s would be wise to follow suit.I can still remember fixating on the Sgt.Slaughter w/Triple T Tank box art sitting on the shelf at my local FAY’S  drug store.Leatherneck hanging off of the side, Sgt. Slaughter in the driver’s seat and that one missile that hung in suspended animation was all it took for me to persuade my parents to ultimately buy me the darn thing.So whether it was the artists down at Hasbro or just  my overblown imagination that made these persuasive pictures come to life,it worked.Here i am in my early thirties and Hasbro still manages to reel me in with box art like the one’s in the pics below. Was there ever any particular box art that caught your eye as a kid that you can still remember today?If so let me know,i would love to hear about them!

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2 responses to “The Box Art Effect

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